Asheville, NC (PRWEB) December 10, 2009
Nowadays Moog Music, Inc. and Pastemagazine.com launched an revolutionary new web video series featuring performances filmed at the legendary Moog Music factory in Asheville, North Carolina. The series kicks off with a overall performance from quintessential rock innovators Yo La Tengo. Bands were offered access to the Moog factory to examine and experiment with the dozens of synthesizers, guitars and effects pedals created and manufactured here. Usually the artists rearrange their songs to showcase the otherworldly sounds of Moog’s instruments, yielding a functionality unlike any other.
Each week a new session will debut on Pastemagazine.com’s homepage. The initial season functions Brooklyn indie rockers White Rabbits, reggae star Matisyahu, New York jazz trio Medeski, Martin and Wood, songwriters Erin McKeown and Jill Sobule, reside-electronica artist Quite Lights, Widespread Panic keyboardist Jojo Hermann, jam-rock stalwarts moe. and the aforementioned Yo La Tengo. The series will carry on with a second season debuting in the spring. Every episode attributes several songs, behind-the-scenes footage, and exclusive info on each band.
For many musicians, a visit to the Moog Music factory is akin to a kid exploring Willy Wonka’s chocolate factory. “It really is been excellent to see bands like Yo La Tengo, or White Rabbits, who have varying knowledge with Moog instruments, come in empty handed and eager to see what they can do with the gear,” says Zac Altheimer, Marketing and advertising Director for Music Allies, the Asheville-primarily based organization making the series. “We’ve captured some actually remarkable performances that differ significantly from the band’s albums or standard stage show.” Moog Music President Mike Adams agrees, “This encounter has opened the ears of the bands that have visited to the sonic possibilities accessible with Moog gear. The bands and their fans will advantage from these free of charge ranging musical explorations which have initial exposure right here at PasteMagazine.com.”
The series is engineered and recorded by Jeff Knorr, filmed and directed by Paul Schattel and Rod Murphy. Thanks to Gallien-Krueger, Blue Microphones, and Sony Inventive Computer software.
Moog Music and its consumers carry on the legacy of Bob Moog, the inventor of the synthesizer. Moog styles and manufactures electronic musical instruments, such as Tiny Phatty